The Lack of Free Speech in the Military - 668 Words

As a member of the United States military, there are times that the very freedoms that are being defended are not extended to those sailors and soldiers that are in charge of that task. One of those freedoms is freedom of speech. As a veteran of the United States Navy, I find the limitation of speech for a member of the military to be contradictory at best. The very fact that members of the armed forces cannot speak freely about government officials, as well as government issues that affect their lives, seems to be controversial because it limits one of the freedoms these sailors and soldiers have vowed to protect. To oppose the right of free speech of any member of the military takes away from the importance of the job they do. It has been argued that a member of the military should be mindful of whom they work for and the chain of command that orders come from, and that any display of dissatisfaction can be seen as disobedience or even treason. I support members of the military being able to voice their thoughts on issues that impact their lives, as well as the lives of their families. There are a few reasons why I support this. Simply put, as Americans they have the right of freedom of speech. Given the responsibilities of these sailors and soldiers in their day-to-day jobs, they should be entrusted to know what to say and what not to say. Most people take for granted the right to speak one’s mind, right or wrong, and have nearly no ramifications for doing so. When oneShow MoreRelatedHate Speech And Hate Speech967 Words   |  4 PagesHate Speech: No Exceptions for Malicious Intentions As a constitutional right, people often exercise their right to freedom of speech believing that they also have the right to voice their opinions which can be provocative to opposing parties no matter where they stand. There is a defining line between what can be constituted as hate speech and free speech. Depending on the way that it is expressed, voicing an opinion can easily be misinterpreted causing certain people to feel threatened or attackedRead MoreThe Term ‘War On Terror’, First Used By George W. Bush1316 Words   |  6 Pagescitation above is commonly used as a metaphor of war to designate the international military campaign that started after the terrorist attacks on the United States on September 11th, 2001 and is still going on today. Even though the expression has later been rejected by the Bush administration as well as Barack Obama (Shinkman, 2013), it has since been widely used in the media to label the political and military struggle against terrorism, particularly directed against Islamic terrorist organizationsRead MoreEssay on Pericles Uplifting Speech1598 Words   |  7 PagesPericles Uplifting Speech Works Cited Not Included To stand in front of thousands; to speak the words aimed at persuading a crowd; to believe, and have them as well, a seemingly just cause - this is what a leader must do. Every era has its trouble, its own conflict, and along with it, its own leader who will do what he can to unite his followers. In 431 BC, Athens was in the midst of a war, and from that war came a speech, said by Pericles, that to this day, remains the model for any leaderRead MoreLincolns Emancipation of the Slaves Essay1334 Words   |  6 PagesProclamation speech was actually intended for most of the people that would free the slaves, not to the slaves. According to Carl Rollyson the Proclamation was not intended for the slave, blacks, or former slaves. The â€Å"Emancipation Proclamation† speech was during the Antislavery Movement or what some people call the Abolitionist Movement, during the 1860s. The main leaders of the abolitionist movement were Abraham Lincoln and Fredrick Douglas. The point of L incoln writing the speech about emancipatingRead MoreAnalysis of the Emancipation Proclamation Speech1339 Words   |  6 PagesProclamation speech was actually intended for most of the people that would free the slaves, not to the slaves. According to Rollyson the proclamation was not intended for the slave, blacks, or former slaves. The â€Å"Emancipation Proclamation† speech was during the Antislavery Movement or what some people call it the Abolitionist Movement, during the 1960s. The main leaders of the abolitionist movement were Abraham Lincoln and Fredrick Douglas. The point of Lincoln writing the speech about emancipatingRead MoreAnalysis Of The Article The Fox News Network 1327 Words   |  6 Pagespolitically incorrect expression? Cultural sensitivity is becoming an increasingly popular topic in media, on college campuses, and in the military. We now live in a world where the language we use is under such scrutiny that some are discouraged from expressing their tr ue opinions for fear of being blackballed by their peers. Not only does political correctness limit free speech, it also fundamentally transforms the way we think by avoiding the topics that some simply do not want to discuss. Political correctnessRead MoreTruman Doctrine And The Policy Of The United States1311 Words   |  6 PagesHarry S. Truman once declared, It must be the policy of the United States to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressures. (Truman Doctrine, ourdocuments.gov) This quote was given by President Truman in a speech directed to Congress in hopes that they would aid his mission and goal. This doctrine, or principle, that was expressed by President Harry S. Truman in 1947, was called the Truman Doctrine. President Truman s stance was that theRead MoreThe Causes And Effects Of The Civil War1564 Words   |  7 PagesThe causes and effects of the Civil War will be defined through the institution of slav ery, the Kansas-Nebraska Act, and the military leadership of President Lincoln to resolve the uncompromising political position of the South/Confederacy. Lincoln’s â€Å"House Divided† speech will be an important primary source that defines the underlying resistance to the expansion of the slave states into new territories taken by the U.S. government in the 1850s. More so, the uncompromising and an increasingly militaristicRead MoreJohn Brown Speech Analysis733 Words   |  3 Pagesabolitionist fighting for rights for slaves, lead a raid of 21 armed men on the federal armory of Harpers Ferry, Virginia, which now is West Virginia. John Brown did this in attempt of freeing slaves. The raid lasted two days, and was ended by a military force lead by Robert E. Lee. Brown was later captured and sent to prison for the charges of treason. On November 2nd, 1859, Brown gave a statement to the court addressing his action. He denied all charges, and felt no guilt about his acti ons onlyRead MoreThe United States As A Foreign Power During The 19th Century1292 Words   |  6 PagesIn 1914 President Franklin D. Roosevelt’s Four Freedoms speech summarized the future of American global involvement as a whole. By defining freedom as â€Å"the supremacy of human rights everywhere† (Roosevelt 22) the framework of an American global presence was established. During World War II the growing tensions and oppression of human rights became a heavy reason for involvement abroad and by allying with Great Britain to implement military power, President Roosevelt backed his idea that universal

Justice and Moderation of the Soul in The Republic, by Plato

In his philosophical text, The Republic, Plato argues that justice can only be realized by the moderation of the soul, which he claims reflects as the moderation of the city. He engages in a debate, via the persona of Socrates, with Ademantus and Gaucon on the benefit, or lack thereof, for the man who leads a just life. I shall argue that this analogy reflecting the governing of forces in the soul and in city serves as a sufficient device in proving that justice is beneficial to those who believe in, and practice it. I shall further argue that Plato establishes that the metaphorical bridge between the city and soul analogy and reality is the leader, and that in the city governed by justice the philosopher is king. The three men†¦show more content†¦This city eventually evolves into the feverish city. All desires are tried to be filled to its fullest simultaneously. These conflicting desires cause unhappiness. Glaucon sees the issue from the perspective of personal gain or loss, while Plato sees it from outside that realm in the sphere of absolute truths. Clearly, an absolute truth is more viable and defensible than a personal interest. Justice is a higher order than personal advantage and as is associated with happiness whether one receives a reward for justice or not. The argument Glaucon raises against the absolutism of justice is exemplified in his story of the man who discovers a gold ring that allows him to become invisible. Glaucon proposes these two representative men as extreme examples of the two sides of the argument and suggests that their positions be examined after their death to see which was happier, based on the premise that the unjust man meted out injustice at will without ever suffering it himself, while the just man acted only justly but was treated unjustly himself. Glaucon takes this example to the extreme, with the just man being: â€Å"whipped...racked...bound; h ell have both his eyes burned out; and at the end, when he has undergone every sort of evil, hell be crucified and know that one shouldnt wish to be, but to seem to be, just† (39). Glaucon sets these two men at extremes to prove his point-that happiness does not come from beingShow MoreRelatedVirtue Essays814 Words   |  4 Pagesright. In The Republic, Plato divides the city into three classes: gold, silver, as well as bronze and iron souls. Each class is designated to posses a specific virtue. He believes that wisdom, courage, moderation, and justice combine together to form The Republic. However, Plato’s four virtues individually do not necessarily produce a utopian society. A combination of the four in each citizen is imperative in producing the ideal society. In Plato’s search for the perfect republic, he decides thatRead MoreAnalysis of Plato ´s Republic974 Words   |  4 PagesRepublic, perhaps Plato’s most famous work focusing on justice and it s values, is also home to Socrates’ unique ideas and the challenges that he faces throughout his dialogues with other philosophers. Nevertheless, justice is not the only topic that Plato examines in his work. In the Republic, a simple discussion of the justice and the different characteristics of cities, escalates into a discussion about the souls of individuals. Socrates starts out by offering an agreement to the fact that sinceRead MoreEssay on Justice and Injustices1569 Words   |  7 Pagesthe right thing so we can satisfy our craving for justice.    But there are times where justice cannot be obtained by doing the â€Å"right† thing because obtaining justice will always require some sort of action be done even if that action is wrong. Shakespeare’ Julius Caesar shows that before justice can take place there must be injustice.    Nothing can be gained without first sacrificing something. Justice is the same way.    The sacrifice for justice takes form in peoples actions. Sometimes those actionsRead MorePlato s View On Morality And Justice875 Words   |  4 PagesPlato’s Republic proposes a number of intriguing theories, ranging from his contemporary view of ethics to political idealism. It is because of Plato’s emerging interpretations that philosophers still refer to Plato’s definitions of moral philosophy as a standard. Plato’s possibly most argued concept could be said to be the analogy between city and soul in Book IV, partially due to his expansive analysis of justice and the role justice plays in an â€Å"ideal city,† which has some key flaws. Despite theseRead MoreRepublic Book Iv1193 Words   |  5 Pagesthree parts of the soul in your own words as well as referring to the Republic, Book IV. In case of being corrupted by bad upbringing (441a), what is Platoâ€⠄¢s suggestion/ solution? Explain. Do you think his solution is reasonable? Expand. In book IV Adeimantus wonders that except guardians who have the most power everyone seems happy in the city. According to Socrates in the city there is not such a duty to make rulers or guardians happy in fact their job is to provide justice and make citizenRead MorePlatos 4 Virtues1406 Words   |  6 PagesVirtues of the Republic In the Republic, Plato sets up a framework to help us establish what the four virtues are, and their relationship between them to both the city and the soul. According to Plato, the four virtues are wisdom, courage, moderation, and justice. There are three classes within the city: guardians, auxiliaries, and artisans; and three parts within the soul include intellect, high-spirited, and appetitive. By understanding the different classes of the city or parts of the soul, one willRead MoreEssay on Platos Republic981 Words   |  4 PagesPlatos Republic Plato, one of the most ingenious and powerful thinkers in Western philosophy, born around 425 B.C. Plato investigated a wide range of topics. Dominant among his ideas is an immense discourse called The Republic. The main focus of Plato is a perfect society. He outlines a utopian society, out of his disapproval for the tension of political life. Plato lived through the Peloponnesian War (431-404 BC), in which much of Greece was devastated. This created poverty and political confusionRead MoreAttaining Virtue in The Republic of Plato695 Words   |  3 PagesIn the Republic of Plato, the philosopher Socrates lays out his notion of the good, and draws the conclusion that virtue must be attained before one can be good. For Socrates there are two kinds of virtue; collective and individual. Collective virtue is virtue as whole, or the virtues of the city. Individual virtue pertains to the individual himself, and concerns the acts that the individual does, and concerns the individualâ€⠄¢s soul. For Socrates, the relationship between individual and collectiveRead MoreThe Moral Rationalist : An Analysis Of Self Control879 Words   |  4 Pages PLATO THE MORAL RATIONALIST: AN ANALYSIS OF SELF-CONTROL IN THE REPUBLIC Plato in his Republic thoughtfully examines how an individual’s soul can attain self-control, as well as implications it carries with it —such as its correspondence with the structure of the city, unity in having ‘stronger’ rule, and social reputations — all reasons that become riddled with fallacies as Plato comes to contradict himself such as in the liability of error and social perceptions being just. Plato, throughRead MorePlatos Ideas About Philosopher Kings Depicted in Republic Essay1698 Words   |  7 Pageswork Republic he puts forward the view that only the study of philosophy would allow man to see what was good and just. Therefore to cure the ills of society it would be necessary to either make kings philosophers or make philosophers kings. I intend to show how Plato justifies this view and then attempt to point out some possible problems with this justification and to forward my own view that the people should ultimately be king. Platos starting point was his recognition that justice was

Intelligent Decision Technology and Computational †MyAssignmenthelp

Question: Discuss about the Intelligent Decision Technology and Computational. Answer: Introduction: Advancements in technology in the past few decades have had a lot of impact in the society. Whether positive or negative, the effects of technology on various aspects in the society cannot be over emphasized. (rarr, 2017). However ethical issues still arise on the use of technology. For example, cybercrimes has been a major issue especially among young people with the recent case of Blue whale being a point of reference on how technology can be used for the wrong reasons. (Anand, 2017). The purpose of this report is discuss ethical issues regarding technology management with reference to the case study above. The structure of this report will include an introduction, a body where major ethical concerns will be discussed and finally a conclusion. In the above case study, we see a man who finds himself having been involved in a criminal offence of taking part or more specifically being involved in events that lead to rigging of elections. In many countries technology has been incorporated in the election process. From voter registration and verification, to transmission of election results technology has played an important role in the whole process of election. However with technology comes other related ethical issues. From above case study, we see Jeff, the subject, being used to develop an algorithm that is used to adjust numbers in a predefined manner. In the case above it is claimed that the algorithm was incorporated in to the election tallying system in order to adjust the results in a pre-determined way, thereby giving false results. As we can clearly see Jeff was just an employee in a company and making the software was just like any other role in his job description. According to the information given it was unlikely that Jeff knew what the software which he developed was to be used for. Instead we can vaguely conclude that the person responsible was his boss who gave out the instructions. However, we can also raise concerns as to whether the boss knew what the software would be used for or just like Jeff he was a victim of circumstance. In another line of thought we can speculate that Jeff knew about the software he developed and knew what it was meant to do. However, in the fear of losing his job, he went ahead and following his bosss instructions. Considering the difficult situation Jeff is going through at home with his mother and siblings, was accepting the offer show a breach of ethical concerns? In addition maybe Jeffs political stand also had an impact him accepting the job. Another point to note is that during the development of the algorithm management, none of the companys resources were used and this by itself may raise questions on if the company is to blame for the malicious software. Ideally in the event that a company is to run its businesses, the resources of the companies should be used. In addition, records should be kept for future auditing. In the above case none of these protocols was followed and this raises a lot of concerns as to if the blame should be on the company or specific individuals. Another stakeholder that can be held responsible are the two gentlemen who gave this contract to the company. It is clear that they represented the party which was being involved in the rigging of the election. Like many other corrupt individuals, the two or their affiliates identified the niche in election technology. Because this technology is new in most developing countries, they knew there would be loopholes where they would take advantage and using a software or a code infiltrate the system and rig the results of the election. It can be assumed that the political stand of the companys boss may also have affected his willingness to support in the rigging of the election. Maybe the outcome of the rigged election was to favor his preferred candidate and this played a part in him being lured to accept the offer. This does not show good ethical practices especially for a chief executive officer in a company. Irrespective of if either of the parties or stakeholders discussed above were responsible for the malicious act of election rigging or not, consequences would result in each one of them. For Jeffs case despite the outcome of the police investigation, he will probably lose his job. He may not be found guilty upon the prove whether he knew what the algorithm was meant for or he was just following instructions from his boss. Ethical concerns go beyond just following instructions. It is knowing exactly why you are doing something and all possible consequences that may result. In this regard we can argue that Jeff was not ethical in his line of Job. The companys boss in all angles can definitely not argue out his ignorance in not knowing the intention of the developed algorithm. He did not observe ethics in his line of work whereby he assisted in the use of technology for the wrong reasons. It can also be claimed that it was not ethical to lure his employee in to doing a task which he knew was illegal. Although not well articulated in the case study, Possibilities that he was offered a large sum of money so that he can take part in the election rigging maybe the reason why he acted in a non-ethical manner. The affiliate party involved in the election rigging are clearly the primary suspects in the use of technology for selfish gains and for illegal businesses. Technology was introduced in the election processes with the aim of improving the accuracy, reliability and integrity of elections. However the same technology can be used to hack into database and servers and adjust figures resulting in the rigging of the elections. This shows lack of integrity and ethical concerns in the line of duty. Notable cases include the United States elections and the Kenyan elections where there has been claims of rigging. (Diamond Scott., 2016.) Ethics are the principles a person uses to decide his activities and choices. In an company, code of ethics are set of principles that guide the organization in its programs, policies and decisions for the business. (Phillips, 2010) The ethical philosophy a company uses to conduct business can affect the reputation, productivity and bottom line of the business. These ethics still apply when it comes to information communication technology. Indeed technology has made the world a global village. However ethical concerns must be put in place to prevent the wrong use of technology. For example ethical concern put in the DNA cloning technology will ensure that scientists do not clone human DNA. Enforcing rules and regulations put in place on the use of social media is important in eliminating non ethical practices like, Cyber bullying and cybercrimes. Acode of ethics is an important document for any business, and breaches of ethics can result in pronounced trouble with clients, other organizations or government authorities. Having a code of ethics makes decision-making easier at all levels of a company by reducing ambiguity and considerations of individual perspectives in ethical standards. Codes of ethics can cover any scope, from corporate to workgroup level. Corporate level ethics standards speak in general management, idealistic terms, expressing the entire ethical vision of the organization in a single document. Ethical standards for business units are a bit more specific, applying to the particular industry in question. Codes of ethics at the departmental level, deal with highly specific issues, which are often related to experiences and trends within the department. In conclusion we can agree that technology is a good thing and its here to stay. However we have to be cautious and set up ethical consideration to guide us in the prevention of misconduct either willingly or unwillingly that may result from the use of technology. Reverences: rarr, V. (2017). THE POSITIVE AND NEGATIVE IMPACTS OF ICT. [online] ajahana. Available at: https://ajahana.wordpress.com/2012/06/27/the-positive-and-negative-impacts-of-ict-5/ [Accessed 26 Sep. 2017]. Anand, D. (2017). Blue Whale Challenge: Perplexing the teens minds. Indian Journal of Youth and Adolescent Health, 4(2), pp.1-2. Phillips, R. (2010). Ethics and Network Organizations. Business Ethics Quarterly, 20(03), pp.533-543. Trimper, J., Wolpe, P. and Rommelfanger, K. (2014). When I becomes We: ethical implications of emerging brain-to-brain interfacing technologies. Frontiers in Neuroengineering, 7. Agbu, O. (2016). Election Rigging and the Use of Technology: The Smart Card Reader as the Joker in Nigerias 2015 Presidential Election. Journal of African elections, 15(2), pp.90-111. Alakavuklar, O. and Alamgir, F. (2017). Ethics of Resistance in Organisations: A Conceptual Proposal. Journal of Business Ethics. Albrechtslund, A. (2006). Ethics and technology design. Ethics and Information Technology, 9(1), pp.63-72. Bhattarakosol, P. (n.d.). Interactions among Thai Culture, ICT, and IT Ethics. Information Technology Ethics. Ethics and Technology. (n.d.). The Ethics of Cultural Studies. Finn, A. (n.d.). Intelligent Decision-Making Technology and Computational Ethics. The Ethics of Creativity. Riivari, E. and Lms, A. (2013). Does it Pay to Be Ethical? Examining the Relationship Between Organisations Ethical Culture and Innovativeness. Journal of Business Ethics, 124(1), pp.1-17. Sandler, R. (2014). Introduction: Technology and Ethics. Ethics and Emerging Technologies, pp.1-23.

Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy

Introduction A unique thinking Cap is a company that deals in different kinds of head covers and wigs. As a mater of fact, it specializes in hats, turbans, and other types of head ware. Advertising We will write a custom report sample on Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy specifically for you for only $16.05 $11/page Learn More This head wares can be used by people who are suffering from hair loss as well as cancer patients. The market for head wares and wigs has been experiencing a lot of competition in recent years. This competition has been brought about by changing market trends in fashion. To respond to such market changes, the company has continually come up with good hat designs. Advertising strategy To enhance its operations, the company has been forced to come up with good advertising strategies for sustainability. A unique thinking Cap’s marketing goal is to increase sales and awareness about the company’s products. In addition, the company aims to increase the number of repeat clients and enhance its presence in the market through marketing. Therefore, the company will employ a good advertising strategy to reach a wide market base (Joshi, 2005, p. 11). As much as its products have a broad market appeal, more attention will be focused on women. In addition, it will also focus on cancer patients and holiday goers. This approach will see the company increase sales in these market segments. Because there is a lot of competition, the company will use its unique designs to suit different market tastes and preferences (Petley, 2002, p. 9). Through this, the company will be in a better position to increase the number of repeat clients. More attention will focused on city and urban dwellers within the age bracket of 20-40 years. Because this target market has more access to the internet, the company will rely on online advertising to reach a wide base. Measuring advertising The main aim of advertising will be to increase sales and build the company’s brand. Because the company will spend money on advertising, it is important to measure its effectiveness (Petley, 2002, p. 12). In this case, the company will carry out an audit and analysis to see if there is any increase in sales (of products that are promoted like hats). A unique thinking Cap will also come up with a good customer feedback program for consumers to tell the company how they learnt about its products.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since the company will also use its website for advertising, the number of visitors will be critically analyzed to see their movements. Any increase in the number of visitors will imply that the company’s advertising strategies are effective (Petley, 2002, p. 23). The company will come up with a toll free line for orders from customers. The number of calls will be monitored to see if there is any increase in orders. In this case, the company will be able to tell if its advertising approach has reached the right market. Consumer surveys will also be used to evaluate the effect of the company’s advertising activities in the market. Promotional strategies It should be known that the company will use various approaches to advertising. In this case, advertising will take various forms like TV commercials, Print advertising, direct mail, yellow pages and Web Ads (Petley, 2002, p. 8). As much as the company will use various forms of advertising, it will also use different promotion strategies for success and sustainability. Most of these promotional strategies will be aimed at different market segments to give them a personal touch and attention. The company will use media releases to give out more information about its products. This will enable it to reach a large number of potential customers. Since the product s will target a broad market base, the company will also use events. These events will be made memorable to leave a lasting impression to different customers like the youthful group (Joshi, 2005, p. 23). Since our product line includes different hats, networking will be used to reach new customers. This will be done within the industry and clients. Promotional products will be used to target specific segments like cancer patients and people who are suffering from hair loss. In this case, the company will be able to thank its other loyal customer’s apart from this segment. To enforce this, the company will be periodically coming up with promotional hats to entice the market. Measuring customer satisfaction The company’s prime goal is to ensure that customers are satisfied through its broad range of products. This will guarantee it a large customer base and market position (Petley, 2002, p. 43). As long as customers are satisfied, the company will continue registering an increase in sales and profitability. In this case, there will be a good approach of measuring customer satisfaction in relation to its products. A unique thinking Cap will come up with different consumer surveys to determine customer satisfaction in relation to its products. This will give the true picture of the company’s products in the market place. Through direct communication, the company will personally get information from consumers. This will be done through toll free calls. Feedback from customers will give the true market position of the company’s products and tell if different customers are satisfied (Petley, 2002, p. 16).Advertising We will write a custom report sample on Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy specifically for you for only $16.05 $11/page Learn More Sales will also be evaluated to see if there is an increase or decrease from previous figures. An increase or decrease in sale s speaks volumes on consumer perceptions about the product. If customers are satisfied they will continually buy the product hence an increase in sales. The company’s market position in relation to other competitors will also be evaluated. This will explain its performance as far as customer satisfaction is concerned. Gaps in consumer experiences and expectations Consumers always have their own expectations in relation to a company’s products and services (Joshi, 2005, p. 31). After evaluating customer satisfaction, the company will come up with various mechanisms to address gaps in their experiences and expectations. For instance, it will continually come up with new designs to keep up with current trends in the market. This will be done after an extensive marketing research has been done to know their tastes and preferences. In the long run, the company will satisfy different market needs. Gaps can be brought about by misinformation in relation to the companyâ€℠¢s products (Joshi, 2005, p. 17). In this case, the company will continually advertise its products to create more awareness. Through feedback, the company will be able to tell what customers want as far as its products are concerned. This means that their input and concerns will be put into consideration in the production of goods. In addition, consumers can be welcomed to give their suggestions in relation to their individual experiences. This suggestions will be highly considered in redesigning products to give them a new look and lease of life in the market. Conclusion Although there is high competition in the market place, the company will continually review its marketing strategies to increase profitability. This will enable it to build a good brand position and image in the market. Because of changing market trends in relation to fashion, the company will redesign its products to suit different market tastes and preferences. Reference List Joshi, R, M. (2005). International Marketing. New York: Oxford University Press.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Petley, J. (2002). Advertising. North Mankato, Minnesota: Smart Apple Media. This report on Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy was written and submitted by user Madison Petersen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.